That’s A WRAP !
A creative eye-catching vehicle wrap is one way some companies are turning heads and getting noticed.
Getting your target audience’s attention challeges even the most savy marketers. In-car audiences are recognized as a vital consideration in effective media planning even for small and medium size markets where commute times equal those in larger cities. A significant amount of shopping occurs on the way home from work. Consumers report purchases are contemplated during the day and on the way home where outdoor advertising come into play. (Arbitron National In-Car Study 2003)
Moreover, television viewing is dropping among young men, 18-34. This same group is exposed to vehicle and outdoor advertising at greater than average levels. While the average consumer spends 15 hours a week in the car men 18-34 spend 20 hours behind the wheel, a 33% increase over previous levels making vehicle advertising particularly effective for one of the most important market sectors. (Arbitron National In-Car Study 2003)
Here are some interesting statistics about vehicle advertising:
• 90% of drivers and passengers notice vehicle ads. (American Trucking Association)
• 97% of drivers and passengers recall vehicle ads. (Outdoor Advertising Association)
• A single vehicle in an urban area generates 30.000 to 70,000 impressions daily. (Outdoor Advertising Magazine TACA’s market Research July/August 2002)
• 91% of drivers and passengers recall graphics and text. (Outdoor Advertising Magazine TACA’s market Research July/August 2002) more...
